Florian’s work is very precise and concept driven. He works very closely with art directors and clients and has a very good understanding of advertising culture. He passionately translates concepts and ideas into arresting imagery. His iconic ad campaigns have a unique look, and reflect his creative fearlessness. German born, Florian is being inspired by continuous travel between two ‘worlds’ (Europe and Australia), Florian managed to expand his clients, working between Sydney and Berlin. An unstoppable passion for photography sees Florian continuously work on a body of personal work that often takes him to obscure places. With a focus on raw beauty, fashion, originality and distinction, he pushes the boundaries of visual storytelling. In recent years, Florian has shot international ad campaigns for Blackberry, Toyota, Braun, Nikon, Lenovo, Volvo, Virgin Airlines, Bayer, and many more.